About

Nature Nook Kids is an organic cotton, smart-casual woven girls' wear brand, operating under our parent company, M/s Urvi Designs. Founded 7 years ago by Rajat Beri and Deepankur Chawla, the brand was born from their own challenge of finding high-quality clothing for their daughter, paired with a deep love for nature. Our logo — an extended hand holding a lotus flower — captures this ethos: the hand represents care, nurturing, and the personal touch behind every piece we craft, while the lotus symbolizes purity, renewal, and our commitment to sustainability, including the use of high-quality sustainable fabrics and zero polyester. This deep connection to nature is evident in every piece, contributing positively to the textile landscape in India.

Nature Nook Kids is our brand name and the name under which we operate and serve our customers. The legal name of the business is M/s Urvi Designs, and Nature Nook Kids is our own brand, with its own identity, branding, and product presentation, created to offer customers a distinctive and reliable kidswear experience. We remain committed to bringing our customers superior, comfortable, and stylish clothing choices for young girls, while continuously exploring new fabrics and designs — with quality, sustainability, and customer satisfaction at the heart of everything we do.

Business & GST Information

Legal Name of Business: M/s Urvi Designs

Trade Name: Nature Nook Kids

Brand Name: Nature Nook Kids

GSTIN: 09AAEFU7619K1ZM

Principal Place of Business: A-34, Sector 58, BASEMENT FLOOR, Gautambuddha Nagar, Uttar Pradesh, Noida, 201301